User Insights

What?

A user insight database that forecasts the perfect fit for your project/brand.

Why?

Customer research & insights are a valuable part of your brand (if not the most valuable), but it is also really costly, time-consuming and it requires a specialist skillset.
Imagine having your own in-house database, gathering prized data and inputs from your target audiences, to help you cross-reference and draw new relevant insights for your upcoming projects, products or campaigns. In short, it is an additional (digital) team member that pushes your business to the next level.

How?

Simply set up personalized branded surveys, and send it to a panel of your selected target segment. The results are directly added to your database and ready for you to implement.
The most tailored customer research, just one click away.

User case

SIA - Scientific Influencer Analytics for Storyboard.

What?

A matchmaking & data collection tool generating the best fitting influencer to boost their clients’ campaigns.

Why?

Influencer marketing is often time only based on hard data, such as likes and followers, but it is missing out on the value soft data and psychographics offer.
Opinions, impressions and experiences from the audience are prized information, because influence is always contextual to the situation. When combined with hard data, it creates the most relevant competitive analysis & trend research.

How?

For Storyboard, we shuffled the cards and built a survey tool that gathers the emotions and opinions of your actual target group, as well as their knowledge of influencers. By pairing it with metrics from different platforms, it allows you to find the most impactful influencers and brand fit.